X Adds ‘Moment of Death’ Form To Violent Content Policy

You can apply to have a video depicting a relative’s death taken down but X can refuse.

By Andrew Hutchinson • Feb. 18, 2025

Research Suggests Threads Is Driving More Engagement Than X

New research shows that Threads posts drive more engagement on average than those on X.

By Andrew Hutchinson • Feb. 5, 2025

X Makes Communities Posts More Visible to Nonmembers in the App

X communities had seen a resurgence last year.

By Andrew Hutchinson • Feb. 3, 2025

X Adds New Elements to Its Grok AI Chatbot

X continues to build out its offerings around generative artificial intelligence, but can it really compete?

By Andrew Hutchinson • Feb. 3, 2025

Will Elon Musk’s Increasing Political Ambitions Help or Hurt X?

As Musk digs deeper into politics, a number of big brands are looking to resume their ad spend on X.

By Andrew Hutchinson • Feb. 3, 2025

New Insights Suggest X Is Struggling To Make Money

X may not have turned a profit in 2024.

By Andrew Hutchinson • Jan. 30, 2025

X Says In-Stream Payments Are Coming ‘Later This Year’

X Money, as it's now called, has the backing of Visa for its first big push. 

By Andrew Hutchinson • Jan. 28, 2025

X Shares 2025 Events Calendar for Marketers

A handy overview of the key dates of note this year.

By Andrew Hutchinson • Jan. 22, 2025

X Launches Dedicated Video Tab in the US

X's video tab is now live for U.S. users.

By Andrew Hutchinson • Jan. 21, 2025

X’s Usage Data Suggests a Decline in Time Spent Throughout 2024

X chief Linda Yaccarino has shared another revealing stat on X's usage. 

By Andrew Hutchinson • Jan. 14, 2025

Will Elon Musk’s Interest in German Politics End up Harming X?

Elon Musk is looking to get more involved in regional politics, which is a high-risk strategy.

By Andrew Hutchinson • Jan. 13, 2025

X Rolls Out In-Stream Labels for Parody and Fan Accounts

X has shipped its parody account labels in all formats.

By Andrew Hutchinson • Jan. 12, 2025

X Is Considering Removing Time Markers on Posts in the Main Feed

X is considering some significant changes to its UI. 

By Andrew Hutchinson • Jan. 9, 2025

X Considers Charging All New Users to Sign-up to the App

X is still looking for options to make up for its ad revenue losses.

By Andrew Hutchinson • Jan. 9, 2025

X Is Set To Come Under More Scrutiny in Europe

Elon Musk's ongoing political influence efforts look set to bring more scrutiny.

By Andrew Hutchinson • Jan. 9, 2025

Data Shows That X Premium Take-up Is Growing

X Premium has seen more interest since the U.S. election. 

By Andrew Hutchinson • Jan. 5, 2025

X Flags Coming Algorithm Update to Focus On Entertaining Content

Can X become a more positive influence? 

By Andrew Hutchinson • Jan. 5, 2025

X Tests Dedicated Video Tab in Lower Function Bar

Another step in its efforts to become a video first platform. 

By Andrew Hutchinson • Jan. 2, 2025

X Plans to Launch ‘Money’ in Limited Form This Year

Elon's grand vision for an 'everything app' still seems to be a long way off.

By Andrew Hutchinson • Jan. 2, 2025

X Shares Insights Into Key Trends of 2024

A look at the key discussion drivers on X in 2024.

By Andrew Hutchinson • Jan. 1, 2025

X Increases Premium+ Price by 30%

X is looking to slug its top-paying users for extra cash. 

By Andrew Hutchinson • Dec. 28, 2024

X Touts Business Success in 2024 and Rising Opportunities

X claims to be seeing big success, which is not exactly true.

By Andrew Hutchinson • Dec. 19, 2024

X Rolls Out Updates to Its Grok AI Chatbot

X continues to develop its own AI chatbot tool, including by further integrating X and web search data to improve Grok’s answers.

By Andrew Hutchinson • Dec. 17, 2024

X Announces Expanded Content Partnership With the NBA

The new deal will see X continue to host exclusive NBA content.

By Andrew Hutchinson • Dec. 17, 2024

X Provides Usage Insights and Ad Tips for ‘Q5’

Some data notes to inform marketing efforts from mid-December to mid-January. 

By Andrew Hutchinson • Dec. 13, 2024