Snapchat Launches Expanded Agency Partner Program

A new program will enable agencies to showcase their Snap ads knowledge.

By Andrew Hutchinson • April 2, 2025

Snapchat Adds New Styling Options for Bitmoji Avatars

Some cool new looks for your digital depictions. 

By Andrew Hutchinson • March 31, 2025

Snapchat CEO Talks Zuckerberg, Content Moderation, AR Glasses and More

Snapchat CEO Evan Spiegel offers some valuable insights into the evolution of the social media industry.

By Andrew Hutchinson • March 24, 2025

Snapchat Adds AR Effects To Celebrate the ‘Minecraft’ Movie

A range of ways to help users get into the surrounding hype.

By Andrew Hutchinson • March 23, 2025

Snapchat Shares Insights Into How To Connect With Film and TV Fans in the App

Snapchatters are highly engaged with film and TV content. 

By Andrew Hutchinson • March 18, 2025

Snapchat Announces New Features for Its AR Spectacles

But will Snapchat's AR glasses be able to compete with offerings from competitors?

By Andrew Hutchinson • March 17, 2025

Snapchat Launches Custom Video AI Lenses

A new, AI-powered version of Snap's Lenses.

By Andrew Hutchinson • March 12, 2025

How Snapchat Ranks Content for Snap Map

Some insights into how Snapchat displays content on its map.

By Andrew Hutchinson • March 4, 2025

Snapchat Shares Insights Into Effective Branded Content Approaches

Some key tips to improve your Snapchat campaigns. 

By Andrew Hutchinson • Feb. 27, 2025

Snapchat Launches New Brand Safety Measures

New ad placement control options for your Snap campaigns.

By Andrew Hutchinson • Feb. 24, 2025

Snapchat Highlights the Value of AR in Driving Audience Connection

The study looks at how AR experiences drive emotional connection and response.

By Andrew Hutchinson • Feb. 20, 2025

Snapchat Reports India Is a Key Driver of AR Usage and Development

Snapchat held its India AR Day in Mumbai this week.

By Andrew Hutchinson • Feb. 12, 2025

Snapchat Shares Marketing Tips for Valentine’s Day

The research shows that Snapchatters tend to spend more on Valentine’s Day gifts than others.

By Andrew Hutchinson • Feb. 9, 2025

Snapchat Funds Wildfire Recovery Project in Los Angeles

Snapchat founders Evan Spiegel and Booby Murphy are also supporting the effort. 

By Andrew Hutchinson • Feb. 6, 2025

Snapchat+ Adds New Features, Including Gen AI Elements

The add-on program has been a solid success for Snap, with over 14 million Snapchat users now signed up.

By Andrew Hutchinson • Feb. 6, 2025

Snap Posts Strong Numbers in Q4, but Questions Remain About Growth

Some positive signs for Snap's business refocus, but concerns remain longer term. 

By Andrew Hutchinson • Feb. 4, 2025

Snap Shares Data on Sports Engagement in Its App

New research into sports engagement via Snapchat.

By Andrew Hutchinson • Feb. 4, 2025

Snap Launches AR Lenses and Content Partnerships for Super Bowl LIX

New options to celebrate Super Bowl LIX.

By Andrew Hutchinson • Feb. 4, 2025

Snapchat Offers Ad-Free Subscription Package

Now you can pay extra to opt out of ads on Snap.

By Andrew Hutchinson • Feb. 2, 2025

What Social Media Marketers Need To Know for 2025

Key insights for marketers planning social media strategies at a time of upheaval.

By Chantal Tode • Jan. 30, 2025

Snapchat Launches New Incentives for AR Developers

New opportunities for aspiring AR developers. 

By Andrew Hutchinson • Jan. 23, 2025

Snapchat Shares New Data on the Benefits of Brand/Creator Partnerships

New data on the value of creator collaborations for your Snap marketing efforts.

By Andrew Hutchinson • Jan. 22, 2025

Snapchat Looks to Scoop up TikTok Users With New Campaign

Snapchat's making a push to get migrating TikTokers to its app.

By Andrew Hutchinson • Jan. 15, 2025

Snapchat Pledges $5M in Aid for Los Angeles Fires

Snap chief Evan Spiegel has shared an emotional note of support for the region. 

By Andrew Hutchinson • Jan. 14, 2025

Snap Shares Insights into the Benefits of AR Campaigns

New insights from Snap into the strengths of AR campaigns.

By Andrew Hutchinson • Jan. 6, 2025