Ambassify, a leader in employee advocacy and social engagement, is proud to announce the release of its much-anticipated 2025 State of Social Advocacy Report. This comprehensive report brings together exclusive insights from 14 renowned thought leaders in the space of social media, employee advocacy, employer branding, and community management.

As the digital landscape continues to evolve, businesses face growing opportunities and challenges in leveraging social advocacy to amplify their brands and engage their audiences. Ambassify’s report sheds light on what lies ahead in 2025, offering actionable predictions, trend analyses, and expert opinions to help organizations stay ahead of the curve.

Highlights of the 2025 State of Social Advocacy Report

• Exclusive Expert Interviews: Gain unparalleled insights from 14 industry pioneers from companies such as NielsenIQ, Gartner, Capgemini, Pluxee, Flix, and more, who share their unique perspectives on the future of social media and advocacy informed by personal experience and successes.
• Predictions and Trends for 2025: Understand the key shifts and emerging trends that will define the social advocacy space in the coming year and dive deep into evolving industry trends.
• Actionable Takeaways: Learn how organizations can harness the power of employee advocacy, strengthen employer branding, and build engaged communities to amplify their efforts.

Key Insights from the Report

• The rise of authentic content as a driving force for social media success.
• How generative AI is reshaping community management and employee advocacy programs worldwide & how to best leverage it to preserve authenticity.
• The growing importance of employee voices in building trust and credibility within companies and beyond.
• The defining role of DEI initiatives and how companies need to make them their utmost priority to shape long-lasting and successful communities and advocacy programs.

“The State of Social Advocacy Report is more than just a set of opinions; it’s a map for success in an ever-changing digital world,” said Koen Stevens, Co-founder & CEO at Ambassify. “By bringing together voices from across the industry, we aim to inspire organizations to harness the full potential of advocacy in 2025 and beyond.”

The report is now available for download on Ambassify’s website. For more information or to access the 2025 State of Social Advocacy Report, click here.