Statusphere, the leading micro-influencer marketing platform for end-to-end automation, introduced a new YouTube Shorts feature this week, making it easier than ever for brands to connect with vetted YouTube creators and improve their social SEO. Now, with one of the first influencer platform integrations built specifically for YouTube Shorts, brands can impact product discovery, rank higher in social search, and maximize social proof.
Tapping into the Purchasing Power of YouTube
Shoppers are increasingly turning to social search to discover new products, with nearly half of Gen Z adults using social media as their primary search engine.
With the shifting social landscape and growing concerns around TikTok’s future, many marketers are looking to diversify their social footprint. And YouTube Shorts is quickly becoming a go-to platform for reaching engaged audiences. As of 2024, the platform is the most influential social channel for impacting purchasing decisions for consumers under 45, even surpassing TikTok among Gen Z.
With Statusphere’s new offering, brands can now expand their social SEO strategies beyond TikTok and Instagram - tapping into the massive reach of YouTube and Google. The introduction of this new feature to Statusphere’s platform means that brands can secure guaranteed YouTube Shorts content while targeting SEO keywords – a benefit that no other influencer platform provides.
"Short-form video isn’t just about going viral anymore - it’s about being found,” said Kristen Wiley, Founder & CEO of Statusphere. “YouTube Shorts is where social media meets search and that’s a massive advantage for brands. Our new feature helps brands build a steady pipeline of YouTube Shorts influencer content that fuels both engagement and search rankings so brands can be at the forefront of product discovery."
A significant advantage of incorporating YouTube Shorts is the enhancement of social SEO. As a Google-owned platform, content on YouTube benefits from increased visibility in both Google and YouTube search results, offering brands improved search opportunities.
Here’s what Statusphere’s new YouTube Shorts tool means for brands:
- Guaranteed YouTube influencer content: Collaborate with vetted creators to produce authentic, rights-ready UGC.
- Advanced creator matching: Utilize 300+ first-party data points to partner with the perfect creators, eliminating the need for manual searches.
- Effortless UGC collection: Streamline the process of gathering and securing rights for UGC, allowing brands to focus on strategy while the platform handles the logistics.
- Comprehensive performance tracking: Monitor key metrics such as plays, likes and comments of creators' Shorts content to assess campaign effectiveness.
- SEO-optimized creator videos: The built-in SEO Keyword tool helps seamlessly integrate high-intent keywords into YouTube Shorts, so your brand appears exactly where shoppers search.
Want to see Statusphere’s new YouTube Shorts feature in action? Join our next Statusphere Spotlight: YouTube Edition, on Thursday, March 20, at 1 PM ET for a live demo and an in-depth look at how this new feature can help you scale your Shorts content and social SEO.
Want to explore this new feature now? Book a demo today.
Statusphere is a leading micro-influencer marketing platform that helps busy consumer brands scale influencer collaborations to thousands in a fraction of the time. Trusted by 700+ companies, the platform combines a recruitment-free matchmaking algorithm, automated community management, 48-hour shipping, and guaranteed content to help brands maximize their influencer marketing investment while saving hundreds of hours.